It’s the country you’re in – your IP address – that matters, not your nationality.Īnd a VPN is perhaps the best way to change your IP address. If you’re an American visiting the UK, you won’t be able to access US Netflix from your London hotel.
But geo-restrictions claim travelers as collateral damage. If Netflix doesn’t agree to and enforce geo-restrictions, it loses the right to offer much of its content. But in other countries, potential viewers will still need to purchase the movie through other, more profitable means.
By limiting a movie to, say, US Netflix, a distributor benefits from the massive audience of American Netflix users. Netflix increases exposure but decreases profits, a fact which can be utilized strategically. Geo-restrictions allow content owners to control the market for their media.
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